Must we measure? In November, Emer Coleman asked: Social media – Must we measure? In a fascinating post, Emer discusses how tricky it is to present the benefits of social media in traditional business cases. Emer argues that: Making a business case to use these channels is like making a business case to read the newspaper; it…… Continue reading Getting the measure of social media
Category: Facebook
Local social media usage: x months on
I originally wrote this post in September 2012, and updated it at the end of November 2012 to take account of new stats. The charts will update when I enter new stats, but the commentary may not reflect that for a while (until I get around to updating it!) Back in July I wrote a post: estimating…… Continue reading Local social media usage: x months on
Facebook usage: a local perspective
Continued from last time… In my previous post, I explained that I’m trying to gather data on the number of social media users within a geographic area. I’m basically attempting to answer the question: “what is the actual take-up of social media in Hampshire?” (which is where I live and work). All change The Ofcom study…… Continue reading Facebook usage: a local perspective
Estimating Social Media usage within a geographic area
I’m an enthusiastic supporter of the adage “go where the people go” if you want to connect with customers and service users. I believe it applies equally – if not more – in the virtual world, than the physical world. I don’t pretend to be an expert – far from it – but because I keep on…… Continue reading Estimating Social Media usage within a geographic area