This is a slightly edited version of a post which first appeared on the Drawnalism blog as On the record.
In my previous post, I met Matthew from Drawnalism at a Knowledge Cafe, many years ago. This time, my relationship with Drawnalism moves from ‘having a nice chat’, to us actually working together.
Not a conference
An ‘unconference’ is a bit like a conference without a predefined agenda. Instead, attendees ‘pitch’ ideas to each other. The most popular sessions form the agenda. You only go to those sessions that genuinely interest you. For more info, see Unconference in a box, by James Cattell.
BlueLightCamp brings together people who care about blue light / emergency services. It’s informal, and job titles are left at the door on the way in.
All attendees need is to have a shared interest in a topic. This means that chief officers, frontline staff, community groups, and others can talk directly to each other about topics of mutual interest.
Unconferences increase the chances that you’ll meet people who are passionate about the same topics as you. These ‘chance encounters’ make it much more likely that ‘good stuff’ will happen.
The process is sometimes known as ‘engineering serendipity’, or creating ‘happy accidents’.
Drawnalism at BlueLightCamp
I already knew that Drawnalism would capture ideas in an entertaining and informative way. However, what I hadn’t anticipated was lots of reusable marketing collateral as well. For example, we knew we needed an event flyer, building on the existing BlueLightCamp logo. Here’s what Drawnalism came up with:
Drawnalism made each element available as separate images. This meant that we could repurpose them for the web site, social media, and event merchandise, like mugs.
If you’ve made it this far, thanks for reading.