Tag Archives: Coca Cola
Content creation and story telling
Two short films from The Coca Cola Company which lay out Coca Cola’s plans to move from ‘Creative Excellence’ to ‘Content Excellence’. A very different take on strategic planning. See also a fascinating blog post from Matt Bond about how Cornwall … Continue reading
Share this:
Posted in Social media, Technology, Transparency and Decision Making
Tagged Coca Cola, Content creation, Storytelling
Leave a comment