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Tag Archives: Coca Cola
Content creation and story telling
Two short films from The Coca Cola Company which lay out Coca Cola’s plans to move from ‘Creative Excellence’ to ‘Content Excellence’. A very different take on strategic planning. [youtube http://www.youtube.com/watch?v=LerdMmWjU_E&w=560&h=315] See also a fascinating blog post from Matt Bond about … Continue reading
Posted in Social media, Technology, Transparency and Decision Making
Tagged Coca Cola, Content creation, Storytelling
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