Content creation and story telling

Two short films from The Coca Cola Company which lay out Coca Cola’s plans to move from ‘Creative Excellence’ to ‘Content Excellence’.

A very different take on strategic planning.



See also a fascinating blog post from Matt Bond about how Cornwall Council is developing its social media and content plans.


By Mark Braggins

Walking, usually with my two ex-racing greyhounds. Interested in lots of stuff. Work: Business Development and Research at Drawnalism