Tag Archives: Storytelling

Content creation and story telling

Two short films from The Coca Cola Company which lay out Coca Cola’s plans to move from ‘Creative Excellence’ to ‘Content Excellence’. A very different take on strategic planning.   [youtube http://www.youtube.com/watch?v=LerdMmWjU_E&w=560&h=315]   See also a fascinating blog post from Matt Bond about … Continue reading

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