Tag Archives: Storytelling

Content creation and story telling

Posted on July 24, 2012 by Mark Braggins

Two short films from The Coca Cola Company which lay out Coca Cola’s plans to move from ‘Creative Excellence’ to ‘Content Excellence’. A very different take on strategic planning.   [youtube http://www.youtube.com/watch?v=LerdMmWjU_E&w=560&h=315]   See also a fascinating blog post from Matt Bond about … Continue reading →

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