Two short films from The Coca Cola Company which lay out Coca Cola’s plans to move from ‘Creative Excellence’ to ‘Content Excellence’.
A very different take on strategic planning.
[youtube http://www.youtube.com/watch?v=LerdMmWjU_E&w=560&h=315]
See also a fascinating blog post from Matt Bond about how Cornwall Council is developing its social media and content plans.
[youtube http://www.youtube.com/watch?v=fiwIq-8GWA8&w=560&h=315]