Content creation and story telling

Posted on July 24, 2012 by Mark Braggins

Two short films from The Coca Cola Company which lay out Coca Cola’s plans to move from ‘Creative Excellence’ to ‘Content Excellence’.

A very different take on strategic planning.

 

[youtube http://www.youtube.com/watch?v=LerdMmWjU_E&w=560&h=315]

 

See also a fascinating blog post from Matt Bond about how Cornwall Council is developing its social media and content plans.

 

[youtube http://www.youtube.com/watch?v=fiwIq-8GWA8&w=560&h=315]

About Mark Braggins

I’m interested in lots of things, in no particular order: society, politics, public services, open data, technology (and what you can do with it), wildlife, photography, the countryside, and long distance walking.
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